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What are Culture Types? Description
Terrence Deal and Allan Kennedy were among the first to write about corporate culture. In their 1982 book Corporate Cultures: The Rites and Rituals of Corporate Life, they define organizational culture as the way things get done around here.
Allan a kennedy t e deal and a a kennedy corporate cultures the rites and rituals of corporate life london penguin books 1982 has been cited by the following article title culture and organizational corporate cultures the rites and rituals of corporate life Media Publishing eBook, ePub, Kindle.

Business experts everywhere have been finding that corporations run not only on numbers, but on culture. Organization consultants Terrence Deal and Allan Kennedy probe the conference rooms and corridors of corporate America to discover the key to business excellence. They find that the health of the bottom line is not ultimately guaranteed by attention to the rational aspects of managing. Organisation culture by using typologies or classifications, which include the following: Deal and Kennedy (1982) identified four generic types of cultures to describe organisational culture, namely the tough-guy/macho culture, the work-hard/play-hard culture, the bet-your company culture and the process culture. Deal and Kennedy’s Cultural Framework In their work on the subject of culture, Deal and Kennedy suggested that the basis of corporate culture was an interlocking set of six cultural elements:. History – A shared narrative of the past lays the foundation for corporate culture. Download Free Microxp V0 82 Experience Iso Burner. The purpose of the paper is to investigate the influence of organisational culture on employees’ intention to leave while assessing the mediating effect of job satisfaction and organisational commitment on the relationship. Using a cross sectional.
Deal and Kennedy argue corporate culture is based on an interlocking of six elements: history, values and beliefs, rituals and ceremonies, stories, heroic figures and the informal cultural network of storytellers, gossipers, whisperers, spies and priests. Their Culture Types model distinguishes four corporate culture types, based on two elements:
*Feedback Speed: How quickly are feedback and rewards provided (through which the people are told they are doing a good or a bad job).
*Degree of Risk: The level of risk taking (degree of uncertainty).
The combination of these two elements results in four types of corporate cultures:
*Tough-Guy Macho Culture (Fast feedback and reward, high risk):
*Stress results from the high risk and the high potential decrease or increase of the reward.
*Focus on now, individualism prevails over teamwork.
*Typical examples: advertising, brokerage, sports.
*Work-Hard, Play-Hard Culture (Fast feedback and reward, low risk):
*Stress results from quantity of work rather than uncertainty.
*Focus on high-speed action, high levels of energy.
*Typical examples: sales, restaurants, software companies.
*Process Culture (Slow feedback and reward, low risk):
*Stress is generally low, but may come from internal politics and stupidity of the system.
*Focus on details and process excellence.
*Typical examples: bureaucracies, banks, insurance companies, public services.
*Bet-Your-Company Culture (Slow feedback and reward, high risk):
*Stress results from high risk and delay before knowing if actions have paid off.
*Focus on long-term, preparation and planning.
*Typical examples: pharmaceutical companies, aircraft manufacturers, oil prospecting companies.
Book: Terrence E. Deal, Allan A. Kennedy - Corporate Cultures: The Rites and Rituals of Corporate Life (1982) -
Book: Terrence E. Deal, Allan A. Kennedy - The New Corporate Cultures (2000) -
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